How Shorts promotion works
Google Ads can show vertical videos in the Shorts feed and other YouTube placements. Viewers who enjoy the Short can like it, comment and subscribe straight from the feed.
Shorts views are cheaper and faster than long-form views, which makes Shorts a good way to test which ideas resonate before you turn them into longer videos.
Tips for Shorts that perform
- Hook in the first second; there is no thumbnail to save you
- Keep it vertical, captioned and loopable
- Promote a Short that already has decent organic retention
- Link a related long video to turn Shorts viewers into long-form viewers