Why target the USA
US viewers watch longer, engage more and are the audience most brands and labels want. For monetized channels, US watch time also tends to earn more than most other countries.
Because US ad inventory is in high demand, targeting only the USA costs more than a worldwide campaign. Our standard packages run worldwide; ask us for a US-only quote.
How US targeting works
- Country targeting: the whole USA, or specific states and cities.
- Language: English-speaking viewers, or Spanish for US Latino audiences.
- Interests and topics that match your video, such as music, gaming or fitness.
- Ad formats: in-feed ads in search and suggested videos, and skippable in-stream ads.
Results you can verify
Every campaign is visible in YouTube Studio under YouTube advertising. In Analytics → Audience → Geography you can see which countries the views came from.
